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Introduce the world to a innovative concept in wine: wine that helps dogs.


We took a mobile-first approach to presenting the brand elements in a way that connected with consumers emotionally and strategically. Understanding consumer habits was the key to a successful launch for this site.


The MillerSmith team helped evolve a brand, which was primarily geared to ward offline communication, to an online audience through the use of consumer generated content (CGC) — increasing engagement and boosting sales.

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