Energizer Batteries Website Redesign

Energizer is one of the most iconic battery brands in the world—anchored by the legendary Energizer Bunny. I led a full redesign and rearchitecture of the Energizer website to better align with the brand’s energetic identity while driving stronger eCommerce performance. The new site was built with conversion in mind, featuring simplified product navigation, mobile-first layouts, and clear CTAs to help customers quickly find the right battery for their needs. We modernized the visual design to reflect the brand’s innovation and reliability, while preserving the recognizable personality of the Bunny. The result is a faster, sharper digital experience that powers both brand storytelling and sales.