Fissler Cookware eCommerce Website

I led the end-to-end design of a new eCommerce platform for Fissler, a premium German cookware brand known for precision-engineered pots, pans, and pressure cookers since 1845. My role spanned the full UX process—from information architecture and user flow mapping to interface design and visual styling. The goal was to elevate the brand’s online presence and make the purchase path intuitive, elegant, and conversion-focused. I streamlined product categorization, improved mobile navigation, and introduced clear CTAs to drive sales and simplify browsing. The final design reflects Fissler’s legacy of craftsmanship while meeting the demands of a modern digital shopper.