Campaign Website – Hospital for Special Surgery

As part of a high-profile brand campaign for Hospital for Special Surgery (HSS), I designed and developed a companion website to support their nationally aired TV spots. The site spotlighted dozens of real patients who achieved extraordinary milestones—from climbing mountains to returning to professional sports—following successful surgeries at HSS. Each story was presented through rich photography and video, creating an emotional, inspiring user experience. The goal was to extend the reach of the campaign and build trust by showcasing authentic outcomes. The result was a dynamic storytelling platform that reinforced HSS’s reputation as the top-ranked orthopedic hospital in the country.