Painful Pleasures eCommerce Website

Painful Pleasures is a leading supplier of body jewelry, piercing supplies, tattoo equipment, and medical-grade tools for artists and studios around the world. I led the redesign of their expansive eCommerce website, focusing on improving the user experience, modernizing the interface, and optimizing the shopping flow for both B2B and B2C customers. The project included restructuring the information architecture to support thousands of SKUs, enhancing product filtering and search, and streamlining the checkout process. The new design balances edgy brand aesthetics with clean, functional usability—making it easier for professional artists and enthusiasts alike to find what they need quickly. The result is a high-performance platform built for scale and conversion.