Shady Fruit Website – Diageo Innovation Brands

Shady Fruit was one of several emerging beverage concepts I helped bring to life while working on Diageo’s innovation portfolio. For this playful, fruit-forward product, I designed a simple showcase site that captured the brand’s vibrant personality and introduced its flavor profile with bold visual storytelling. While the site itself was streamlined, it played a key role in shaping the brand’s identity and establishing a consistent tone across early marketing touchpoints. More broadly, I contributed to the digital design direction for a range of Diageo’s innovation brands, helping define their visual language and consumer appeal from concept to launch.