Chateau La Paws

Created in collaboration with the Diageo Innovation Group, Chateau La Paws brings purpose to every pour. Each label features the portrait of a real shelter dog available for adoption, combining wine with a meaningful cause. The design pairs classic wine cues with heartfelt imagery—balancing authenticity and warmth to engage both wine lovers and pet advocates. Bold varietal color bands help distinguish between wines while reinforcing the approachable, accessible nature of the brand. More than packaging, these labels serve as a platform to raise awareness and support no-kill shelters nationwide.