I partner with DTC brands to refine their identity, optimize every touchpoint, and use AI to turn performance data into creative insight.

Direct-to-Consumer Consulting

Building brands people believe in.

I’ve spent my career creating and scaling direct-to-consumer brands—from identity and storytelling to eCommerce execution on Shopify and Amazon. As a creative director, founder, and AI strategist, I help entrepreneurs and established companies build DTC platforms that connect emotionally, convert efficiently, and grow sustainably.

What I Do

Brand Development & Positioning

Every DTC success story starts with a clear identity and a compelling reason to exist. I help founders define their story, clarify their audience, and design brands that resonate across every touchpoint.

Capabilities include:

  • Brand strategy and storytelling

  • Visual identity systems

  • Packaging and product design

  • AI-assisted naming, concept testing, and audience research

Result: A brand that stands out in crowded markets and speaks directly to its customers’ needs and values.

Shopify Design & Optimization

Your storefront is your sales engine. I help brands design, build, and optimize Shopify stores that are fast, intuitive, and conversion-focused.

Capabilities include:

  • Custom Shopify design and development

  • UX optimization and heatmap analysis

  • AI-generated product descriptions and SEO tagging

  • Integrated Klaviyo email automation and flows

Result: A store experience that not only looks good but performs better—driven by data, design, and automation.

Amazon Marketplace Strategy

Amazon is both an opportunity and a challenge. I help brands navigate its ecosystem with strategies that balance visibility, profitability, and brand integrity.

Capabilities include:

  • Listing optimization and A+ content

  • AI-enhanced keyword research and ad copy

  • Amazon storefront design

  • Campaign setup, reporting, and performance improvement

Result: Stronger rankings, higher conversion rates, and consistent storytelling across every product touchpoint.

Growth & Performance Marketing

Building a brand is one thing, scaling it is another. I work with DTC teams to align creative and performance marketing into one cohesive system.

Capabilities include:

  • Multi-channel campaign planning (email, social, paid, influencer)

  • AI-driven audience segmentation and predictive analytics

  • Marketing automation and funnel design

  • A/B testing and data interpretation for creative improvement

Result: Smarter marketing that learns, adapts, and delivers measurable growth.

AI Integration for DTC Brands

Artificial intelligence is no longer optional—it’s an advantage. I help DTC founders and marketing teams leverage AI for insight, efficiency, and creativity.

Capabilities include:

  • Brand-trained GPTs for copy and content generation

  • AI-powered trend and sentiment analysis

  • Visual and video content generation for product launches

  • Personalized customer experiences through AI chat and recommendation tools

Result: A modern marketing engine that scales without sacrificing authenticity or craft.

Why Work With Me

I’ve built DTC brands from the ground up, concept to product, Shopify to Amazon, design to acquisition. That experience means I understand both the creative and operational challenges founders face. My approach combines hands-on experience, strategic insight, and AI innovation to help brands grow faster, smarter, and more sustainably.

Select D2C Projects

  • Fissler

  • Better Rhodes

  • Splash of...

  • Seir Hill

  • Wander + Found

Let’s Build What’s Next

If you’re ready to take your product to market or scale your existing DTC brand, I can help you get there with clarity, creativity, and intelligent systems that keep you ahead of the curve.

Let's Talk