Amherst Holdings

Amherst Holdings is a diversified financial services firm with multiple business divisions spanning real estate, asset management, and data analytics. I led the design and development of their corporate website, with the core challenge being to create a unified brand identity while clearly distinguishing each business line. The solution was a modular design system that maintained consistency in visual language and user experience, while giving each division space to express its unique value proposition. Thoughtful navigation, color coding, and content hierarchy allowed for seamless movement between entities without losing the cohesion of the parent brand. The result is a polished, scalable platform that communicates both strength and specialization.