Chateau La Paws – Diageo Innovation Group

Chateau La Paws was a unique wine branding project created in partnership with the Diageo Innovation Group. The concept paired a line of approachable wines with a powerful cause: raising awareness for dog adoption. Each label featured beautifully photographed rescue dogs, all of whom were up for adoption at the time of release.

Our team crafted a sophisticated, emotionally resonant brand experience—elevating the product through elegant packaging, a refined visual identity, and a purpose-driven website. The result was more than just a wine brand—it was a heartfelt call to action that invited consumers to enjoy great wine while supporting a meaningful mission.