Edgewell Sun Care Brand Websites

For Edgewell’s sun care portfolio, I designed and developed responsive websites for two of their most iconic brands: Banana Boat and Hawaiian Tropic. Built on the same modular WordPress system used across Edgewell’s digital ecosystem, these sites were optimized for performance, flexibility, and ease of content management. Each brand’s site was crafted with a unique tone and visual language—Banana Boat highlighting family-friendly protection and adventure, while Hawaiian Tropic emphasized indulgence, beauty, and self-care. The design approach balanced bold imagery, clear product navigation, and seasonal relevance, delivering a user experience that resonated with sun care shoppers across a variety of demographics.