High Ridge Brands

High Ridge Brands owns a portfolio of classic personal care products, including VO5, Zest, Coast, and White Rain. I led the design and development of updated websites for each of these legacy brands, modernizing their digital presence while preserving their unique brand identities. The goal was to create clean, responsive sites that reintroduced these household names to a new generation of consumers. Each site was tailored to its audience—balancing nostalgia with fresh design, improved usability, and mobile-first performance. Together, the redesigned platforms helped revitalize the brands’ online visibility and consumer engagement.