Playtex Baby Website

The Playtex Baby website was launched as part of a larger rebranding effort to refresh and modernize this trusted parenting brand. I partnered closely with the lead branding agency to translate the new visual identity into a compelling digital experience. The site was designed to resonate with today’s parents—balancing warmth, clarity, and functionality—while showcasing products and offering helpful resources for every stage of early childhood. From UX architecture to responsive design, the new platform brought the refreshed Playtex Baby brand to life online in a way that felt both approachable and modern.