Seir Hill Packaging Design

The packaging for Seir Hill, a non-alcoholic spirits brand I founded, is rooted in authenticity and storytelling. Each label design is inspired by the 18th-century barn where the company was born—located on Seir Hill in Wilton, Connecticut—and reflects the brand’s heritage of craftsmanship and rural Americana. The product names, such as Mashville and Biscane, are drawn from the regions and traditions that inspired the flavor profiles, adding geographic character to each expression. I led the design process to ensure every detail—from typography to texture—felt grounded, premium, and purposeful. The result is a brand that connects emotionally with customers, offering a sense of place in every bottle.