Splash of… Brand Development

Splash of… is a value-focused non-alcoholic wine created by Better Rhodes to make quality NA options more approachable and affordable. I was involved from the earliest stages—collaborating on the brand name, defining the positioning, and designing the visual identity and product label. The brand was built to feel playful and inviting, offering an easy entry point for those new to non-alcoholic wines. My design balanced accessibility with shelf appeal, using bright colors, clean typography, and a modern layout to stand out in a growing category. From concept to completion, Splash of… represents a fresh take on everyday enjoyment without compromise.