SGX NYC Website

SGX NYC is a bold, fashion-forward hair styling brand from High Ridge Brands, aimed at trend-savvy consumers looking for salon results without the salon price. I led the design and development of the SGX NYC website while simultaneously helping shape the visual identity of the brand itself. Working closely with the client team, we crafted a look that blended edge and accessibility—reflecting the energy of New York City and the confidence of the target audience. The site served as both a brand showcase and a launchpad for product education and retailer integration. From visual styling to UX flow, the project helped position SGX NYC as a fresh, disruptive player in the personal care space.