Edgewell Personal Care Brand Websites

Edgewell is the parent company behind many well-known personal care brands, including Schick, Edge, and Skintimate. As part of a large-scale digital initiative, I led the design and development of 21 brand websites, including responsive platforms for Edge Shave Gel, Schick Razors, and Skintimate. To ensure long-term scalability and efficiency, we created a flexible WordPress-based build kit that allowed Edgewell’s internal teams to easily update content and launch new pages across brands. Each site was crafted to reflect the unique voice and audience of its respective product line while maintaining consistency in structure and usability. The result was a unified yet adaptable digital system that streamlined Edgewell’s global brand management.